| Web Business Objectives / Web Strategy Publications |
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PracticeByte
Steve Telleen
30 May 2006 |
Dollars and Sense: Measuring the Value of Web Sites
Web sites matter for two reasons: today's customers expect a company to have a Web site, if only to provide contact information or locations, and at least some parts of most companies have discovered that Web sites can cut costs, generate additional revenue, or both. However, even a simple Web site comes at a cost, so it is important to make certain that the business value is known and optimized.
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PracticeByte
Steve Telleen
16 June 2005 |
Common Mistakes: Aligning Business Objectives with the Web Site
After all that effort to get them to your Web site, what do customers find when they get there? For too many companies the answer is a "collection of stuff " that marginally meets the needs or expectations of the customer and does not capitalize on the tremendous business opportunity to educate and move the relationship forward. Why do companies let this happen?
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PracticeByte
Steve Telleen
03 May 2005 |
Web Site As Metaphor for Overall Business Strategy
During a consulting engagement in the summer of 2002 I discovered the power of using the Web site as a tool to keep business strategy discussions on track and make abstract concepts more concrete.
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PracticeByte
Steve Telleen
22 Mar 2005 |
Is your Web Site Damaging Your Company Brand?
Is your web site running on executive autopilot, created during the excitement of the Internet wave then left behind as executive attention focused elsewhere in the business? If so, it is time to decide what to do with the resources being expended to keep your web site alive.
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PracticeByte
Steve Telleen
09 Mar 2005 |
Who Should Set Web Site Business Objectives
Depending on the size and complexity of the web site, and the scope of the design project, the participants may represent the entire web site, or they may represent the organizations responsible for a specific web site destination....
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PracticeByte
Steve Telleen
28 Feb 2005 |
Business Value - The Touchstone of Web Site Improvements
Web site redesign meetings can be challenging, particularly in large organizations with complex Web sites. Different stakeholders, representing different organizational interests, discuss, debate or argue over the aesthetic designs before them. Everyone is willing to express her or his personal likes and dislikes, but intermingled with the aesthetic discussion are parochial business interests that often are covered.
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